Modules and Courses
Module: Business Administration in Europe (3 Credits, 36 hrs)
BEST Course: Governance and Auditing in Europe (12 hrs)
- Corporate Governance Structure
- Governance Mechanisms
- Corporate Strategies
- Management Strategies
BEST Course: Marketing Strategies in Europe (12 hrs)
- Introduction to International Marketing
- Market Selection and Entry Strategies in International Marketing
- Coordination Problems and Dynamics of Country Markets
- Coordination in Both Converging and Diverging Markets
BEST Course: Banking and Corporate Finance in Europe (12 hrs)
- Introduction to Risk Management
- Profitability and Risk Controlling
- Management of Interest Rate Risk
- Economic Capital Requirements
- Return on Equity Management (ROE)
Module: European Managerial Economics (3 Credits, 36 hrs)
BEST Course: Comparative Managerial Behavior in Europe (12 hrs)
- Decision Making on Individual and Group Level
- Decision Making on Organizational Level
- Negotiation and Cross-cultural Communication
- Case Study
BEST Course: European Economic Integration (12 hrs)
- European Integration Process
- Organization of European Union
- Development in Different Policy Areas
- Evaluation of Possible Future Chances
BEST Course: European Currency Union and Financial Markets (12 hrs)
- Development of the European Monetary Union and the Euro Crisis
- Theory of Exchange Rate Regimes and Optimum Currency Area
- Analysis of Consequences for Private and Public Sector
- Comparison between Expectations (before 1999) and Current Situation
Module: German Language (3 Credits, 36 hrs)
BEST Course: Reading and Writing (12 hrs)
BEST Course: Compherension (12 hrs)
BEST Course: Conversation (12 hrs)